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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

The Associate Director Web Content Strategy will report to the Director of Internet Communications. Kristina Halvorson's book quickly became the go-to source when it came out 2009. If a management consultant and a website copy writer got married, then Content Strategy for the Web would be their first child. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. The second edition (2012) updates this with new case studies, examples and more. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. Ditch the print newsletter – or repurpose print articles for the web. There ARE content strategies that work. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. This article is the second in a series of thoughts on content strategy for the small business. There ARE best practices at this point that you can implement.